Are you ever too old to wear vintage?

´Course not! And Hadley Freeman agrees here. So there. I´m glad we settled that once and for all. More pretty things coming to our Etsy shop today or tomorrow. I´m a busy bee.

New online shop!

Mama Kellerman has a new Etsy shop! Looksie HERE (because it´s very pretty!)

More items coming to our online shop soon, and of course there are always plenty of exciting things to look at in the Stockholm boutique! 

Information overload

So much is going on at the same time, and I´ve only gone and bloody overworked myself so now find myself in a permanent and very unpleasant zombie stage where I could happily curl up in a corner and sleep at any point of the day. BUT still lots going on, so we push through! Things going on:

Thing 1. Omigod, we´ve only started selling online - AND - you can see a few items from our Etsy shop right here! Just look to the right.... See? Amazing, huh? We have the technology! You can find lots more of our vintage on our shop or you can even go through our website. 

Thing 2. We shot the fabulous Chesty von Ellem this Monday, and the pictures are currently being edited. They look great, and we even got a mention on her blog, so check that out (note Michael in my little sister´s jacket - now for all to see).

Thing 3. We´ve put out our super fresh and cute spring clothing! Lots of lovely pastels and party frocks and comfy pinks and blues and cute hats.

Thing 4. Our profile on Whats Up Sthlm is now complete with longer article and pictures! Check us out here (in Sveedish)
 

Today was a good day.

Some of the best things about having the shop has been that the customers often want our opinions on the things they find and try on. Often, they have a special occasion, or just specific tastes which we try to cater to. It's been great knowing all the designs, shapes and sizes in the shop so I can easily pick things out for people, and it's always lovely when you offer advise and someone takes it and is pleased with the results. I like being right.


Another one of the great things has been when a customer really finds the shapes that suit them the best. I think that most people have a style or decade which suits them best, whether that's the marked waists of the fifties, the straight up and down minidresses of the sixties or the more relaxed flowing lines of the seventies maxidresses. Today we had a lovely customer who, with her hourglass shape, struggles to find things that fit just right in today's mainstream shops, but who looked absolutely stunning as soon as she put on any fifties style dress. I hope she's pleased with what she bought and that she feels as beautiful as she looked in the dresses she got. 


We've started putting out our spring clothes now, and the shop will be all changed around in a couple of days, with lots of fun new clothes for spring - pastels, whites and light jackets plus some glorious dresses for those summer weddings. 

Entertainment on a rainy day

I´ve redone the shop website today, with mixed results, but at least it looks less like a long deserted industrial storage solutions website and more like something which could conceivably be linked to a slightly fashionable vintage shop. You should probably just go and have a look, here.

Also I´m cutting out pictures and getting ready to découpage my heart out on the shop walls.